Blog
Notes on honest analytics.
Comparisons, opinions, and the occasional deep dive — written by the people building Abacus.
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Abacus vs. Google Analytics
GA4 is free, powerful, and built to feed an ad business. Here's what you trade for that, and when a lighter, privacy-first tool serves you better.
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Abacus vs. Plausible
We love Plausible — it helped make privacy-first analytics mainstream. Here's where Abacus is similar, where it differs, and how to choose.
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Abacus vs. building it yourself
A logs table and a SQL query feels free. Here's the real cost of a homegrown analytics pipeline — and when rolling your own actually makes sense.
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